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Videos remain the cornerstone of online communication, even more so as social networking sites continue to incorporate the technology into their platforms. Not only are they used by social media to connect people to people, but businesses are successfully using video to build relationships with their online users as well. The effects of a well-produced […]

With another South by Southwest just around the corner, Austin is gearing up to handle the influx of artists and festival-goers heading into town. While the city is used to streets teeming with excited visitors, each SXSW brings a unique crowd, one seeking out new and modern experiences. What was popular last year is left

More than ever, quality content is essential if you want to do well in SEO. Not that long ago, gathering information was a process that involved a trip to the library or similar establishment, thumbing through card catalogs, searching through shelves, and thumbing through pages until you had the answers you sought. The development of

The Future Of Search 2016 was quite the roller-coaster in the world of search. Some things, like the Penguin 4.0 update that devalues “bad” links and others, such as the inclusion of more and more machine learning technology within the search algorithms were expected. Some shake-ups, like the “Possum” update in the fall of 2016

The online social media landscape has changed dramatically in the 20 years since its inception, and the Internet looks a lot different than it did in the days of SixDegrees and Friendster. Today’s social networks not only connect current friends and past acquaintances, but also serve as event managers, matchmakers, news sources and much more.

Facebook is on a mission to beat every successful company at their own game. The social media giant rolled out Workplace and reintroduced Marketplace to entice its 1.71 billion users to remain active. For the individual user, Marketplace offers an easy way to buy or sell personal items amongst various networks. Workplace caters to businesses

Thanks to the Internet, the spread of information is just a few deft key strokes away at all times. You can learn another language, fix household problems by watching DIY tutorials, and get most of your questions answered at lightning speeds. Unfortunately, this also means that there is a lot of bad information and fake

The Internet has been amazing for businesses in so many ways. The level of global connectivity we’ve achieved, the breadth of products and services we can both offer and have access to, and the sheer speed at which transactions can be made are all stunning advances in the way the world operates now. However, with

Dude, where’s my website?!?! Whether you are a search marketing professional or just generally interested in how your website is ranking locally online, you’ll notice that there are occasionally huge fluctuations in search results (and in your website’s ranking!) as the search engines roll out updates and changes to algorithms and filters. Some shifts in

Fall is almost here. Pumpkin spice lattes and ales have arrived, children are back in school, morning temperatures are bordering on delightful and every store is starting to sprout Halloween decor like a glittery orange and black contagion. And all these signposts point to the fact that we’re just around the corner from one of

We all know that the days of getting your business noticed by slapping together a cheap website and throwing it up online are long gone. We also know that having a solid foundation of superior search engine optimization (SEO) is necessary just to get the search engines to understand what your business is trying to

When your brand name or trademark becomes a household name, you know you’ve won the marketing game. Your cat uses Kitty Litter. Cuts are lovingly covered in Band-Aids. Who doesn’t love jumping on a Trampoline? These names have become so incorporated into the common nomenclature, it’s hard to distinguish the brand name from the product

If you want your business to stand out on the Internet, you need to make sure you are making the most of your valuable online real estate, starting from the foundation and building all the way up. In order to rank your website in the Google search engine results pages, your digital marketing strategy should

The South by Southwest Conferences and Festivals are coming. Celebrating its 30th year, SXSW 2016 is bound to be special. From humble beginnings as an entertainment and music showcase that included panels, sessions and workshops, “South by,” as many local Austinites refer to it, has become a mecca for people all over the world. As