Fall is almost here. Pumpkin spice lattes and ales have arrived, children are back in school, morning temperatures are bordering on delightful and every store is starting to sprout Halloween decor like a glittery orange and black contagion.
And all these signposts point to the fact that we’re just around the corner from one of Austin’s signature events, the ACL Music Festival.
Love it or leave it, in less than a month our fair city will be the host and home to 150+ musicians and bands, their touring entourages and all the multitudes of fans traveling near and far to see them.
This influx of nearly half a million people brings a lot of money into the local economy and creates some pretty striking opportunities for local businesses if they know how to take advantage of them.
The Austin local SEO experts here at Josiesque Designs can help whip your digital marketing strategy into shape, just in time to benefit from our local love affair with festivals.
Newbies and natives alike will be out and about, looking for a good time, and looking to spend money. How to maximize the chances of them spending it with you?
It’s important that you have a website, that is well-designed and easily navigable, and that it’s easy to find.
Without proper search engine marketing and optimization, the likelihood of your business coming up in the first page of results is nigh impossible, and people on the go aren’t going to spend time scrolling through multiple pages.
If you’re not out in front, you’re essentially invisible.
You also want to make sure your site is ranking well locally in order to catch the most customers. Google gives preference to businesses near the searcher, and so you’ll want to be leading in local search results when ACL rolls around in order to reach the maximum number of people.
One of the most helpful things you can do towards that end is making sure that your website is mobile-friendly.
Search engines are using that criterion to significantly alter the indexing of any given site now. Plus, it just makes sense.
Most of the people searching during ACL are going to be doing it on their smartphone or other mobile devices anyways; make sure your business can be reached and easily navigated by them.
And don’t forget about the power of social networking!
If you have accounts already, make them work for you during the festival, by advertising specials, posting pictures, and tying in content to what’s going on that day on the schedule. If you aren’t set up on social media already, we can help you get started and teach you how to create meaningful content to connect with festival-goers, and with local customers when ACL is over.
The Austin City Limits Music Festival is one of the highlights of the Austin, Texas, event calendar and it brings in a lot of money to our city every year. Don’t miss out on your portion of those tourism dollars.
Contact us today and let us help you stand out in the festival crowds and reap the rewards of doing so.