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The Value & Success of Explainer Videos: How to Make Videos Work For You

Videos remain the cornerstone of online communication, even more so as social networking sites continue to incorporate the technology into their platforms. Not only are they used by social media to connect people to people, but businesses are successfully using video to build relationships with their online users as well. The effects of a well-produced

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SEO Predictions for 2017

The Future Of Search 2016 was quite the roller-coaster in the world of search. Some things, like the Penguin 4.0 update that devalues “bad” links and others, such as the inclusion of more and more machine learning technology within the search algorithms were expected. Some shake-ups, like the “Possum” update in the fall of 2016

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2017 Social Media Forecast

The online social media landscape has changed dramatically in the 20 years since its inception, and the Internet looks a lot different than it did in the days of SixDegrees and Friendster. Today’s social networks not only connect current friends and past acquaintances, but also serve as event managers, matchmakers, news sources and much more.

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Playing Possum: Big Changes Afoot In Google’s Local Results

Dude, where’s my website?!?! Whether you are a search marketing professional or just generally interested in how your website is ranking locally online, you’ll notice that there are occasionally huge fluctuations in search results (and in your website’s ranking!) as the search engines roll out updates and changes to algorithms and filters. Some shifts in

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Austin City Limits 2016

Fall is almost here. Pumpkin spice lattes and ales have arrived, children are back in school, morning temperatures are bordering on delightful and every store is starting to sprout Halloween decor like a glittery orange and black contagion. And all these signposts point to the fact that we’re just around the corner from one of

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