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We all know that the days of getting your business noticed by slapping together a cheap website and throwing it up online are long gone. We also know that having a solid foundation of superior search engine optimization (SEO) is necessary just to get the search engines to understand what your business is trying to

When your brand name or trademark becomes a household name, you know you’ve won the marketing game. Your cat uses Kitty Litter. Cuts are lovingly covered in Band-Aids. Who doesn’t love jumping on a Trampoline? These names have become so incorporated into the common nomenclature, it’s hard to distinguish the brand name from the product

If you want your business to stand out on the Internet, you need to make sure you are making the most of your valuable online real estate, starting from the foundation and building all the way up. In order to rank your website in the Google search engine results pages, your digital marketing strategy should

The South by Southwest Conferences and Festivals are coming. Celebrating its 30th year, SXSW 2016 is bound to be special. From humble beginnings as an entertainment and music showcase that included panels, sessions and workshops, “South by,” as many local Austinites refer to it, has become a mecca for people all over the world. As

If you maintain a Google account for your business, you may have noticed some big changes in the past few months. In an effort to make things more streamlined and user friendly, Google+ Brand Pages and Google Places Business can now be managed through a single hub- the Google My Business dashboard. The automatic upgrade

We have to give credit where it is due. Hackers are creative and very smart! There are a lot of ways they can hurt your site with spamming and negative SEO & SEM. However, the most recent and VERY DAMAGING way is targeting sites with bad spammy backlinking from sites that are selling Pay Day

Search engine marketing is your ticket to getting ahead on the Internet. If you want quality traffic to your website that results in paying customers, you need to put your marketing dollars where it matters most. We can help you build authority online through our extensive SEM services including streamlining business citations, social networking, link

  Austin, Texas has long been a tech geek, business professional and maker paradise. Everyone seems to be represented here- from the international powerhouses like Apple, IBM, Google and locally born and raised Dell, to all the amazing and interesting homegrown startups dotting the landscape. There are more tech/data driven companies like Umbel, which is

There is no question that having a fantastic online presence is one of the most important elements of building and maintaining a successful business. It can be tempting to save some money taking the DIY approach- but what will it cost you in the long run? How much time will you take away from your

A seemingly forgotten project, Notes was Facebook’s attempt to incorporate blogging onto its pages back in 2006. Times were different then- according to this short history on Facebook’s status update limits by Vadim Lavrusik, until 2009 there was a 160 character ceiling, which many felt was…limiting. By 2011, the character maximum on Facebook was raised

Over the last two decades, Google has created an impressive and extensive empire. First and foremost dedicated to the project that started it all- designing a search engine capable of tackling and organizing an immeasurable and constantly expanding myriad of information- Google has spread into a variety of creative and interesting projects that have changed

We live in the future- a future rich in movement, in technology, in machines. It can be hard to stay in touch and interact on a personal level, and in business, this becomes painfully apparent. How do you build a successful business in this world full of noise and distraction? What can you do to

Ever dream of a day you would be free of Google+ when using other Google services? It appears you don’t have much longer to wait. Google+ has announced it is disentangling their social networking platform from other Google services and they are starting with YouTube. Google+ First Jump Into Social Networks In an attempt to

There is a lot of competition to get the highest ranking possible on a Google search, and if you are reading this post it can be assumed you are doing your due diligence to be as competitive as possible. To do that effectively you need to be aware of the terrain you are battling on.

Even if you don’t know what it is, you have probably seen this symbol # used in many places lately. The hashtag, has been know as many things in the past, a pound sign and a tic-tac toe game board are just a couple of those things. Today, it has seen a rise in popularity