More Than a Logo: The Importance of Building Your Brand

What do clients think about when they hear your company name or see your logo? Do they have a sense of who you are and what you have to offer? Do they immediately associate you with quality and consistency? Do they feel confident bringing you their business for the first time, or returning to you for the fiftieth? While you may think that branding is something only big businesses need to worry about, studies have shown that building a strong brand is the key to success for companies of all sizes. If you’re serious about standing out from the crowd and establishing a loyal customer base, you can’t stop with just a logo- you need the total brand package.

Branding Drives Leads

Presumably, one of your top priorities is to develop new business, and you probably count on referrals to help drive that development. A recent study by Hinge Marketing unearthed a surprising statistic: the vast majority of companies (over 80%) receive referrals from people outside their client base. If your current clients aren’t the only ones sending business your way, obviously something else is encouraging people to recommend you over your competitors. That something is your brand.

Building A Strong Image

A strong, consistent brand helps you at every stage of the game. It encourages new customers to trust you- they understand exactly what you have to offer and they know they can count on you to get the job done. Your brand makes your company memorable. When a client needs your services in the future, they’ll have a strong impression of the excellent service they received the first time around, leaving them eager to do business with you again. You’ll gain a reputation as an expert in your field, driving more business your way. And a company that’s widely recognized as an industry leader can command a premium price, increasing your profitability.

Your brand encompasses many things, including your logo, your website, and your entire business identity. It’s the overall image you want customers to have in mind whenever they think of you: successful, dependable, and consistent. If you’re not paying attention to the way all these pieces fit together, you’re missing the boat, and those referrals you’re looking for will go to another company that has taken the time to build a strong brand. To ensure that you’re creating a positive and lasting impression, securing your place at the top of your field, and leaving behind a legacy of strength and dependability, a well-built brand isn’t just for big business- it’s the key to success for your business.

Check out the infographic for more details on all the ways a strong brand helps drive your business.


Simple Share Buttons
Simple Share Buttons