2012 Olympians using Social Media

With Friday’s opening ceremony, the 2012 Olympics finally got underway in an official capacity after months and months of hype and anticipation. Much of that anticipatory buzz, of course, came on social media. So which sports and athletes most excited the masses and what was popular where in the lead-up to London?

Data provided to Mashable by Facebook and the social media monitoring platform Radian6 gives us some interesting insights.

The most popular Olympian on Facebook is American basketball star Kobe Bryant with more than 13.5 million Likes. If soccer star David Beckham had been selected to represent Great Britain, however, his nearly 20 million Likes would make him 2012′s Mr. Popularity.

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