A Google Business Profile (formerly Google My Business) is one of the simplest and most effective ways to increase your visibility online, especially for local searches.
In this guide, you’ll learn what it is, why it matters, and how to set it up the right way, step by step. It’s free, it helps customers find you, and it can bring in more calls, visits, and sales.
Why Set Up a Google Business Profile
1. Improves Local Search Visibility
When someone searches for businesses like yours, your profile helps you appear in Google Search and Maps. An optimized listing increases your chances of landing in the Local Pack – the top three local results shown on Google.
2. Builds Trust
Your profile shows your business name, address, hours, website, and customer reviews—all in one place. A complete profile with positive reviews makes your business look legitimate and dependable.
3. Makes It Easy to Contact You
Customers can call, message, or visit your website directly from your profile—no extra clicks or searching required.
4. Encourages Reviews and Interaction
Your profile allows customers to leave reviews, ask questions, and see updates. Engaging with reviews—good or bad—shows you’re responsive and helps build credibility.
5. Offers Useful Insights
You’ll get data on how people find you, what they do next (call, click, request directions), and which posts get the most attention. This helps guide your marketing decisions.
How to Set Up Your Google Business Profile
Step 1: Sign In & Add Your Business
- Go to Google Business Profile.
- Click “Manage Now” and sign in with your Google account.
- Enter your business name and select the appropriate category.
Step 2: Enter Your Business Information
- If you have a physical storefront, enter your address so customers can find you on Google Maps.
- If you serve customers without a storefront, select “Yes” to list your service area instead.
- Add your phone number and website URL.
- Be as thorough as possible when filling out your business profile!
Step 3: Add High-Quality Photos & Logo
- Businesses with photos receive 42% more requests for directions and 35% more website clicks than those without!
- Upload a high-quality logo, cover photo, and images showcasing your business, products, or services.
Step 4: Fill in Business Hours & Services
- Make sure your business hours are accurate and up to date.
- List all products/services you offer so customers know what to expect.
Step 5: Verify Your Business
- Google will send a verification code via mail, phone, or email.
- Enter the code to confirm your business and make your listing visible to the public.
Step 6: Optimize Your Profile for Better Rankings
- Encourage happy customers to leave reviews and respond to them.
- Post regular updates, promotions, or events to keep your profile active.
Final Note
Your Google Business Profile works for you around the clock. Set it up right, keep it active, and it can bring in new customers without costing you a thing. Need help with setup or optimization? Just reach out.