The Google Panda update has definitely changed the SEO landscape. SEOs are now responsible for design and user experience, content quality and user and usage metrics. Here are some things to look out for when optimizing your website:
- Internal True Duplicates: When it comes to duplicate content, this is the most basic. Internal true duplicate content is what happens when you create unique URLs for the same piece of content.
- Outside Site True Duplicates: If you syndicate your content across domains, whether they are yours or somebody else’s, your site could be penalized because if Google sees the same content across multiple sites it will look like SERP noise.
There are many more content mistakes to look out for when optimizing your website. Read more about these on Search Engine Journal.