Ranking Starts With Engaging Content
Google is investing hard in technologies to aid their algorithms in identifying authoritative, well-written and engaging content. Once Google introduced the Hummingbird algorithm, which judges the full context of a search query in order to supply the search user with an informed answer to their question, the emphasis shifted from the overuse of popular keywords to natural language that supports the intelligent use of key terms.
Rankbrain is the next step in perfecting the search engine’s ability to understand the intent of a search user; it’s an artificial intelligence based system that learns as it works, making quality website copy even more important. If the content on your website is found wanting, your site’s ranking will tank, pure and simple.
Keeping up on the latest algorithm changes and writing content can be challenging when you’re also trying to run a business. Investing in quality content pays off automatically- you’ll have provided your website with the best tools to be your winning online persona. Your website is the first interaction (and sometimes the only interaction!) people have directly with your company- you need your content to shine.