Go for the Gold: Why Your Site Needs SEM

Search Engine Marketing (SEM) trophyLet’s think back to your high school days:
Did you play a sport or a musical instrument?
Maybe you practiced a martial art or were part of an academic team.

Chances are, if you competed in any form or fashion, you probably had a coach.

A coach’s role is to make you better at what you do. They’ve already traveled the road and achieved expert status. They know the ins and outs, the tips and tricks, what to focus on and what to stay away from. They’re there to guide you and keep you on track.

Flash forward to the present.

Maybe you’re no longer a star basketball player or champion debater, but your need for a coach hasn’t necessarily fallen by the wayside. Take your website, for example.

Do you wish you had an expert to help you move up the SERPs? Someone to track your progress and let you know what needs work? A guiding hand to steer you in the right direction and correct you when you go astray?

We’ve got the solution — a professional SEM campaign to help take you from Average Joe to Elite Athlete.

Get in the Game

In the same way that gym-goers get better results from working with a personal trainer, an experienced SEM team will help you reach your goals faster.

Having a website is like having a gym membership — it’s the bare minimum when it comes to running a business in today’s digital world. It’s not enough to just show up. You have to put in the work to get results. Let’s work smarter, not harder.

Why should you do hundreds of crunches when you get better results from a minute of planking? Your SEM team knows what gets results and what’s a waste of time.

Personal Touch

Everybody is different — and so is every business.

Just like a personal trainer customizes your workout plan to suit your body and your goals, an SEM team will create a unique campaign to help you get what you’re looking for:

  • a higher ranking for certain key words
  • increased traffic to your website
  • more in-depth interactions with web visitors

etc.

Knowledge is Power

Imagine if you were an Olympic athlete and the Olympic committee suddenly changed the judging criteria for your sport.

You’d expect your coach to be in the know about the changes and adjust your training accordingly, so that you still earn top marks come competition time. Well, Google does make frequent changes to its search algorithm, which affects how websites are ranked.

You might not have time to stay up-to-date on the changes, but rest assured, your SEM team will.

Tracking and Reporting

How do you know your personal trainer is helping you? Maybe you see an increase in the number of reps you can do or the distance you can run.

In similar fashion, your SEM team will help you quantify your success through analytics and reports. You’ll be able to see where you’re getting stronger and where there’s still room to improve.

Not even an Olympic level coach can guarantee a gold medal — and your SEM team can’t guarantee a top ranking spot.

But a well-run campaign can get you noticeable results: better visibility, increased traffic, and more interactions.

Don’t just show up to the gym and run mindlessly on the treadmill; get a personal trainer for your website and prepare to crush your marketing goals!

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