The 10 Best Content Marketing Tips

No one starts a business just to be ignored. You want to make a profit today and you want to remain profitable well into the future. Whether or not you like marketing, it’s a necessary investment to get the money coming in. Where do you get the biggest bang for your buck? As old fashioned marketing and advertising strategies continue to fail, you can feel good about investing your efforts in content marketing. It proves its value time and time again.

But…what is content marketing?

Content Marketing is a strategy to bring in and keep the attention of your target audience and turn them into paying customers by providing them custom content that is engaging, relevant, and inherently valuable.

content marketing illustration

What are some examples of content marketing?

Devoting your blog to providing helpful tips to make your clients lives easier. Creating “How To” videos. Sharing stories on all the work and care that goes into your goods and services. Producing user guides and webinars to demonstrate to your audience that you are the authority in your field while giving them valuable tools. Finding ways to connect with your audience on a personal level and sharing their triumphs and challenges with them will have a lasting positive effect- especially when they are looking to buy.

Content Marketing for Beginners

Before you rush off to write a blog or produce a video, there are a few things you really need to know. First and foremost, start with formulating your strategy. Without a plan, content marketing is not nearly as effective.

Who is Your Target Audience?

This will require that you know who your target audience is. Once you identify who you want to attract, think about what types of content they are looking for. You don’t want to bombard them with tired ad copy- you want to inspire them to be fans of your company.

Getting Started

Once you’ve established the direction you want to go and to whom your content will be marketed towards, remember to constantly evaluate and evolve your strategy. Don’t mistake content marketing for advertising- be subtle. Avoid pushing your products or services altogether most of the time, and save that for when you are running ads. You should still use search engine optimization (SEO) in your work, but keep it light and focus on the quality of your content. Some things will work better than others- make sure you have access to all the back end data you need to see what your success rate is.

Remember; being relevant, relatable, and providing value to your target audience is a must.

These 10 content marketing tips will keep you on target and bring them in in no time:

Content Marketing Tips Infographic