Social media is increasing not only how we connect to our close friends and loved ones, but also how we connect with and keep track of the world at large. This has been put to the test in this last year, after closely curating algorithms and specious information have called into question not only the reliability of the social media, but also the morality of it. Let’s look at how platforms and traffic changed overall in 2017.

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social media reach - person using their mobile phone

using influencer marketing to gain new traffic and followers

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