SEM Campaigns: Ranking In Search Engines
If your goal for your website involves outshining your competition and getting a bigger piece of the pie (and who doesn’t have that goal?) you’re in luck! Josiesque Designs can provide a comprehensive search engine marketing (SEM) campaign to get you where you need to go.
Let’s use the analogy of a Formula 1 racecar.
Before they even begin building the car, they consider the competition, the track and what parameters they have to hit to win.
Then the build begins. Every single part that they attach to the car is to enhance performance.
After each race, performance is reassessed and re-enhanced, always striving for improvement. Even if you won the last race you have to keep improving to keep winning.
This, in a nutshell, is how an effective web presence is managed and how a successful SEM Campaign is run.
Every SEM campaign we run is built to suit your unique needs, market and goals.
We continuously evaluate and analyze your website, industry, and competition online to choose key search terms that will most effectively connect customers and potential customers with you when searching for the goods or services you provide.
You need to do everything right from the ground up.
- Your website needs to be appealing, well structured, easy to navigate, with a logical flow that drives users to your call to action.
- Content is and always will be king. It must be thorough, authoritative and complete. Fully coordinated with your key search terms and the backend meta data of the site. If writing isn’t your thing, we can provide full SEO content services.
- Being built on a responsive design is a must. More than 60% of daily searches are performed on phones on the go- these are the people who want your services right now. So don’t miss out!
Authority = Ranking In Search Engines
To create authority you must have complete and authoritative content on what you do. You must be the expert!
You build or lose authority each time search engine bots crawl and index your site. They look at front end content, back-end meta data, keywords, and links to/from other authoritative sites. Well and widely placed business citations complete the package.
This top to bottom approach gives you superior onsite SEO, superior local SEO and makes it much more likely to get picked up in Google Maps, which will always display prominently on page one for applicable searches.
Increasing Your Outreach
If you want to continuously increase your authority and website traffic you need to be creating content for your blog!
Creating high quality, authoritative blog content will let visitors and search engines know that you are an authority in your industry. In doing so, your blogs can actually rank for searches in search engines.
Ranking for searches = more monthly traffic to your website.
As a part of our Search Engine Marketing (SEM) Campaigns we manage and create new blog content for your website with the goal being of overtaking your competition and maximizing your traffic.
We don’t ask you to trust us, we show you monthly what we are doing and the rankings benefits we’re providing for you through the campaign.
You will have a dedicated Search Engine Marketing (SEM) Expert managing your account who will monitor and report using a combination of Google Analytics, Webmaster Tools, and our own package of web monitoring and analytics tools.