How Do You Rank In Google Maps?

In the world of local search there is no better position you could have than being listed in Google’s embedded map section, at the top of the local search results page. There is no sure fire way to secure this coveted spot- but in the hands of Josiesque Designs, your Google My Business listing will have exceeded the prerequisites, making it the perfect fit to be picked up.

The Google Local Pack

Called the Local Pack and recently the Snack Pack, this embedded map listing is consistently on the top of the results page above local listing websites and local business websites. It’s no mystery why competition to be listed in the local pack is so fierce. The people performing a local search aren’t just window-shopping, they are interested in getting what they want and they want it NOW- and you want to be there for them.

Local-Pack-Screenshot
There are basic things you can do to increase the likelihood that your
Google My Business listing could be listed in the Local Pack:

Use Your Physical Address

If you want to rank locally and your company uses a P.O. Box to do business, stop immediately. Remember- the search engine is interested in promoting local businesses. If your address isn’t a local street address, there is no reason for your website to be considered.

Build Local Authority

In order to optimize your website properly for local ranking, you will want to comb your website for every opportunity to be a local authority. The content on your website should include geographical references. Effective blogging is exceptionally important to build you local credibility and authority.

Build A Strong Network Of Business Citations

You need your name, address and phone number (NAP) information on business citations to appear consistently through all business listing websites. It’s important to “claim” your business from listings that affect your industry and encourage customer reviews.

Have A Mobile-Friendly Website

The latest design of the Local Pack is a 3 pack, meaning only three local businesses are highlighted in the embedded map section. It’s no accident that the Local Pack looks the best in a mobile environment-local searches are often performed on the move. If your website isn’t mobile-friendly by having a responsive web design, chances are you’ll never be considered.

Ranking well locally requires a local digital marketing campaign- it’s an involved process that is best handled by experts. There’s no need to feel overwhelmed! With years of experience helping our clients rank well in their local markets, the team at Josiesque Designs can do the heavy lifting so you can get back to your business.

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