unlikeOn March 5th, 2015, Facebook posted an announcement that they would be updating the way Page Likes are counted by removing memorialized and voluntarily deactivated accounts from Page Like counts. What does this change mean for your business page? Well, it depends on how many inactive accounts currently Like your page. Some will see a slight dip in Likes and for others, the dip may be more significant. Keep in mind, that the lower numbers represent ACTUAL active followers. The decrease in your number represents accounts that were already inactive. The change is intended to make the data more meaningful, consistent, and up-to-date. It will now be easier to find people who actively follow your Page.

What can you expect in the future?

Any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s Like count automatically. If a deactivated account is reactivated in the future, it will be re-added to a Page’s Like count as though nothing happened.

Facebook hopes that this change will make the Pages feature more valuable for businesses.