75% of Consumers prefer websites that are mobile friendly.

We all know the frustration you feel when you open a website on your phone and it’s difficult to navigate because it’s not optimized for mobile devices. Or when the website is optimized for mobile devices, but it doesn’t have the same pages or information the full website has?

If you have had this experience, you can bet your customers have had it to. Your potential customers are only one click away from your competition. If your competition has a mobile friendly website and you don’t, you may lose that potential new client in an instant.

An easy way to fix this issue is by converting your website into a responsive website. What’s a responsive website you ask? Basically, they detect the viewer’s screen size and orientation and adjust the website so it looks similar on any device, which makes it easier for the user to navigate. Plus, the images and graphics on your site will be proportionally re-sized so the viewer will still be able to see your products clearly.

Having a responsive website means you only need one URL for both mobile and desktop sites. This saves you money because you don’t have to pay for multiple sites. With more and more people using their mobile devices to access the internet, it is imperative that we have a website that is optimized for viewing on a mobile device. Otherwise, we chance our customers becoming frustrated and missing out on a sale.

You’ll also spend less time analyzing website traffic because you won’t have to compare your full website analytics to your mobile website analytics. Plus, your AdWords account can be linked to your Google Analytics account so it’s easier to see the flow of traffic from your ads.

Another benefit is that you will only have one website to update. This will reduce the chance of having outdated or conflicting information on your sites, and will free up your time to finish that “TPS” report that’s due.

Click HERE to view some of our responsive design.

Below is a graphic that explains a little more about responsive websites. If you would like more information about responsive websites, please contact us so we can answer any questions you may have.

Responsive Web Design Simplified

Image courtesy of Who Is Hosting This