Who really enjoys receiving an email from a company that has nothing pertinent to you as a customer at all? Do you even read it or does it go in the trash before you finish reading the subject line?

The database of customer information you as a small business has is invaluable. We’re not talking about purchased lists. We’re talking about organically gathered information from customers who have chosen to receive messages from you. How do you cater to this database without boring them, thus having a high rate of unsubscribes?

There are several solutions to these questions. Let’s take a look at some common mistakes made with marketing automation, and some of their better alternatives.

Read more about these mistakes on HubSpot!