Responsive Web Design

More than half of the searches performed every day come from people using their tablets and smartphones. 79% of people will leave a non-responsive website immediately to continue searching- you don’t want your website to cost you business! Having a mobile responsive website is no longer a luxury- without mobile optimization, your website is out of the game. If you are looking for superior mobile website design in Austin and beyond, you’ve come to the right place.

Today, not having a responsive website is considered poor customer service and turns off customers. It’s bad enough losing new business- you don’t want to lose your valued customers, too! On top of that, 67% of people say they are more likely to make a purchase from a responsive website. This is the high quality traffic you need to succeed, and without a responsive website statistics show that that business is going to your competition.

In April of 2015 Google announced that mobile-friendly websites would rank higher than those not optimized for mobile on their search engine results pages (SERPs) when the search was performed on a mobile device. Mobilegeddon, as it became known, shook up the search industry as companies clamored to make their websites mobile-friendly so they wouldn’t lose ranking to their competitors. Many websites are still out of the game.

What is responsive design?

It’s programming that is built into the design of the website making it fluid. The programming detects the viewer’s screen size and orientation and adjusts the website so it looks similar on any device. This makes it easier for the user to navigate your site while viewing it on any sized screen. The images and graphics are also proportionally re-sized so the viewer will still be able to see the images and graphics clearly.

Issues with non-responsive sites:

xmarkSlow load times

xmarkPoor user interface

xmarkPoor navigation

xmarkShopping carts difficult to use

With more than 60% of searches being performed on phones and tablets, the question is no longer,

“Can I afford to convert my website for viewing on mobile devices?”

 

Instead, you have to ask yourself, “With over half of my potential customers looking for me on their mobile devices, can I afford not to have a responsive website design?”

Some website design companies will try to sell you two separate websites- one specifically for a desktop and one designed for use in a mobile interface.

 

There are reasons to avoid this:

CheckMarkYou’ll have two websites that require maintenance, security patches and updates

CheckMarkYou have to write copy for two different sites or else Google will penalize you for duplicate content

CheckMarkNow you have to pay for hosting for two websites

CheckMarkSearch engines prefer a single mobile responsive URL

CheckMarkYou’ll have to juggle managing Google analytics for two sites

We make the entire process extremely easy and affordable. For far less than you’d expect, you can have a responsive website design with a sleek, contemporary look and feel.

Contact us today to learn more about the process and to see how we can help your business go wherever your customers go!

 

*Statistics from Digital Buzz Blog, Infographic: 2013 Mobile Growth Statistics

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