In the world of Austin Local Search and beyond, there is no better position you could have than being listed in Google’s embedded map section, at the top of the local search results page. There is no sure fire way to secure this coveted spot- but in the hands of Josiesque Designs, your website will have exceeded the prerequisites, making it the perfect fit to be picked up.
There are basic things you can do to increase the likelihood your website could be listed in the Snack Pack:
If you want to rank locally and your company uses a P.O. Box to do business, stop immediately. Remember- the search engine is interested in promoting local businesses. If your address isn’t a local street address, there is no reason for your website to be considered.
Build Local Authority
In order to optimize your website properly for local ranking, you will want to comb your website for every opportunity to be a local authority. The content on your website should include geographical references. Effective blogging is exceptionally important to build you local credibility and authority.
You want your name, address and phone number (NAP) information to appear consistently through all business listing websites. It’s important to “claim” your business from listings that affect your industry and encourage customer reviews.
The latest design of the Local Pack is a 3 pack, meaning only three local businesses are highlighted in the embedded map section. It’s no accident that the Snack Pack looks the best in a mobile environment-local searches are often performed on the move. If your website isn’t mobile-friendly, chances are you’ll never be considered for the Snack Pack.
Ranking well locally in Austin and elsewhere requires a local online marketing campaign- it’s an involved process that is best handled by experts. There’s no need to feel overwhelmed! With years of experience helping our clients rank well in their local markets, the team at Josiesque Designs can do the heavy lifting so you can get back to your business.