Your Marketing Strategy for SXSW 2017

With another South by Southwest just around the corner, Austin is gearing up to handle the influx of artists and festival-goers heading into town. While the city is used to streets teeming with excited visitors, each SXSW brings a unique crowd, one seeking out new and modern experiences. What was popular last year is left behind for the cutting edge, and this applies to digital marketing strategies as well. In order to prepare your business and capitalize on the boom in tourist traffic, you need to be reaching out in a bold and modern way. Fortunately, in the time between last year’s South By and the coming one, we’ve been keeping up on new innovative ways to reach out to repeat visitors and newcomers alike. With our fresh approach at work for you, you’ll be able to excel in business this SXSW.

Pay Per Click For The Win

Before the planes touchdown and tour vans roll in, you’ll want to have a strong Pay Per Click (PPC) campaign in place. You can bet that conference participants are going to be mobile and a PPC marketing strategy effectively utilized will get your company name in their hand. People on the move aren’t going to want to sit down and scroll through or spend much time researching the next hot spot. It’s going to be a game of first listed first visited. Not only does PPC get you at the top of the search engine result pages (SERPs), but if you’ve been investing in your SEO, your listing could be viewed twice on page one. That registers loud and clear with trendy tourists looking to be a part of the next big thing. Even without first page status on the organic search results, don’t worry. PPC doesn’t take long to implement and we will help to make sure that the crowds know
you have what they’re looking for.

Social Grabs Them On The Go

Another prime opportunity to reach out to South by Southwest goers is through Social Networking. While not a new avenue, social media is constantly recreating itself to stay relevant, and this can be used to your advantage. Our social media marketing team will make sure that you’re using the platforms that your target audience is hanging out at. Not only will they build up your presence, but they’ll also be able to make sure that you’re getting maximum visibility by sharing the right type of content at optimal times.

Foundation For Success

Before you vamp up your digital marketing strategy, it’s useful to assess your online presence and make sure that your on-site SEO is on point. You also want to make sure that you’re displaying quality content that will enrapt any user who lands on your business website. While this is important for your company at all times, having a professional team look over your website will help ensure that you’re ready for the up-kick in activity.

With the SXSW conference starting on March 10th, it’s important that you use the time remaining before hand to your advantage. Let us help you prepare your business for the flock of people headed in to Austin to participate in the music, movies, technology and the many other creative fields being represented. Contact us today and we’ll help make this the best South by Southwest for you yet!


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