Why You Need Social Media
What tools are you currently using to connect with your customers- both current and prospective? If your list doesn’t start and end with social media, you’re missing out! Over 80% of Americans rely on social to connect with the world around them, so your business’s success relies on your ability to use these platforms effectively. Build your brand, increase name recognition, and develop long-lasting relationships with consumers by tapping into the magic of social media.
Before we talk about the various ways to connect via social, let’s talk about the ultimate goal: driving traffic to your website. What do customers see when they get there? Does your site offer engaging content? Is it highly functional and aesthetically pleasing? Responsive to the vast majority of users who’ll be accessing it from a mobile device? If your user experience still leaves something to be desired, fix those issues first, so that when social, SEO, or SEM drives customers to your site, their visit is a positive one.
Once you’ve got a fully optimized site to share, it’s time to think about where you want to spend your social media energy. Facebook is an obvious answer with over 1.5 billion users and a wide variety of ways to connect with your audience. If your business has a highly visual component, Pinterest and Instagram are excellent for showcasing more creative offerings. Over one-third of Pinterest users prefer it to Google search, and 93% of users rely on it to plan or make purchases. If millennials make up the majority of your target audience, Twitter is the place to be — and it’s also a great format for responding to customer service inquiries (check out @NikeSupport and @XboxSupport for excellent examples). And if you’re a business-to-business company, LinkedIn is for you — it drives more than 60% of all social traffic to B2B sites and blogs.
Speaking of blogs, let’s take a moment to expound on their importance. By now you know that well-written content is absolutely vital to ranking highly with internet search engines. Sharing your blogs on the appropriate social platforms is a great way to drive traffic (new and returning) to your site and to help build your reputation as an industry authority. Every time your posts are shared, Google recognizes your contributions to the field, which gives it and other search engines more incentive to recommend you highly to their users.
Check out the infographic below for more great stats on social media platforms. And remember, while you’re not limited to one, you don’t have to do them all. Choose wisely to enhance your online presence without wasting effort! If you need assistance, investing in a social media management expert will get you where you need to be.