Organic Traffic VS Direct Traffic
Once upon a time, developing your company’s online presence was straightforward. These days, however, creating a successful business is a lot more complicated. It takes more than simply building a website and publishing it online. If you want to flourish in online business, the importance of finding the right marketing techniques cannot but emphasized enough. To reach your business goals you need to develop and implement a comprehensive digital marketing plan. While it requires more time and research than ever in order to excel, the payoff is well worth the investment of an intelligently designed marketing plan. Alternatively, a poorly designed campaign will result in lost business and must be avoided at all costs. But where to begin? Before you get overwhelmed by the sea of marketing options available to you, let’s start with the basics. When devising your digital marketing strategy, a little knowledge on organic traffic versus paid traffic goes a long way.
When we talk about organic traffic, we’re referencing all the users who have landed on your page because they clicked your listed link on a search engine’s result pages. Whether you appear on the first, second, or six hundredth search engine result page (SERP) has a great impact on how much organic traffic you receive. Your positioning is determined primarily by your search engine optimization (SEO) methods.
Paid traffic (or sometimes considered direct traffic), as the name suggests, is what we call traffic that has navigated to your website by links that you’ve paid for. This comes in many different forms, such as ads on banners or ads on the sidebar. Most search engines also offer this manner of advertising, and list paid links before their organic search listings. These are commonly pay per click (PPC) forms of advertising.
So which direction should you go, SEO or PPC?
SEO is fundamental in landing your business listing first page placement on the SERPs. If you aren’t employing SEO properly, then the search engines can’t understand your business and won’t send the traffic you want your way. Professional SEO draws the right kind of attention and builds your website’s reputation with search engines, letting them know that your website is credible and reliable. These are the kind of sites that lead organic search. It takes time to prove your standing however, so it’s essential that you remain patient and continue to update your SEO strategy regularly.
PPC is entirely more clear cut than SEO. PPC account setup has more standard procedure and tracking return on investment (ROI) is easy. You can very readily see if your PPC campaign is benefiting you or if it’s flopping. It’s also simple to update your strategy and note your expenses. As with anything in digital marketing, you must be vigilant about optimizing, else wise your PPC plan will grow stale and eventually hurt you. Keep in mind there are also no lasting effects with PPC and it does not help build your website’s authority.
Here’s the secret to propelling your business ahead of the competition: the best digital marketing strategy integrates both SEO and PPC. Incorporating SEO strategies into your PPC plan enhances your ability to connect with your target audience. The data you learn from a PPC campaign can direct your SEO efforts and provide you with valuable information about what most appeals to your clients. Not only that, but you have an opportunity to be listed multiple times at the top of SERPs which reflects your ability to best service user’s needs. An integrated digital marketing strategy run by experts will help you surpass your competition and make you the leader in your industry. Investing in both SEO and PPC is a winning combination!