Ten Shockingly True Statistics About Display Advertising

When you have a bias against a certain type of advertising, it’s always interesting to see the statistics behind the theory for concepts like “display advertising is a thing of the past”. But these points below really illustrate that concept well.

  1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source: Solve Media)
  2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore)
  3. You are more likely to get a full house while playing poker than click on a banner ad. (Source: Solve Media)
  4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore)
  5. You are more likely to summit Mount Everest than click a banner ad. (Source:Solve Media)
  6. The average clickthrough rate of display ads is 0.1%. (Source:DoubleClick)
  7. You are more likely to birth twins than click a banner ad. (Source: Solve Media)
  8. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
  9. You are more likely to get into MIT than click a banner ad. (Source: Solve Media)
  10. You are more likely to survive a plane crash than click on a banner ad. (Source:Solve Media)

These stats were curated from Digiday and Business Insider.


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