Online Video Marketing Austin
Can we say…. we told you so?? 🙂 We knew this was coming…. the Google search for “videos” used to be under the “more” drop down menu. Just recently it moved out to have it’s own link in the main search menu – see below. We talk about this all the time …VIDEO IS BIG and going to get BIGGER in 2013! The conversion rates from visitor to customer are out of sight with a professional video.
According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012).
According to Website Magazine, video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found, and 52% of consumers report that they are less likely to return a product after viewing a video. (Website Magazine, 2012).