How a Blog Outranks Social Media for Customer Influence
Not that we are discounting the importance social media has on a marketing campaign, but a recent report from Technorati shows that blogs truly are king when it comes to influence with customers. Blogs “cultivate community, which is where influence is birthed”. There is much to be learned from top bloggers as far as what content to publish. This article explains some great points on what influences customers and what big brands are doing to attract them.